{"id":3939,"date":"2023-11-05T22:13:30","date_gmt":"2023-11-05T22:13:30","guid":{"rendered":"https:\/\/ascensus-beratung.de\/lexicon-everything-important-from-a-to-z\/marketing-strategy\/"},"modified":"2023-11-30T09:56:20","modified_gmt":"2023-11-30T09:56:20","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/marketing-strategy\/","title":{"rendered":"Marketing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3939\" class=\"elementor elementor-3939 elementor-3539\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40744c53 e-con-full e-flex e-con e-parent\" data-id=\"40744c53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-649cd204 e-con-full e-flex e-con e-child\" data-id=\"649cd204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f390711 elementor-widget elementor-widget-spacer\" data-id=\"f390711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2315608b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2315608b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing-<br>\nstrategy <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49237c elementor-widget elementor-widget-text-editor\" data-id=\"e49237c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategy &#8211; your guide through the market jungle. Discover the building blocks that turn ideas into brand success. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d276432 e-con-full e-flex e-con e-child\" data-id=\"d276432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68a820 elementor-widget elementor-widget-spacer\" data-id=\"c68a820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f81ea elementor-widget elementor-widget-image\" data-id=\"86f81ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-2.png\" class=\"attachment-large size-large wp-image-3544\" alt=\"Marketingstrategie\" srcset=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-2.png 810w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-2-300x300.png 300w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-2-150x150.png 150w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-2-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf47cdb e-flex e-con-boxed e-con e-parent\" data-id=\"cf47cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-958923f e-con-full e-flex e-con e-child\" data-id=\"958923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdf8ae elementor-widget elementor-widget-heading\" data-id=\"bbdf8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Basics of the marketing strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8400a elementor-widget elementor-widget-heading\" data-id=\"0d8400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition of marketing strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ebd01 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"57ebd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A marketing strategy is a comprehensive plan that is developed based on an in-depth analysis of the market, the competition and the company&#8217;s own resources. It is used to position a brand or product in the market and create competitive advantages in order to ultimately achieve the company&#8217;s goals, particularly in terms of sales and growth. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69aa85 elementor-widget elementor-widget-heading\" data-id=\"e69aa85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objectives of a marketing strategy:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff2012 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7ff2012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The core objectives include increasing brand awareness, acquiring new customers, retaining customers, expanding market share and promoting customer loyalty. Objectives should be specific, measurable, achievable, relevant and time-bound. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2aff1e elementor-widget elementor-widget-heading\" data-id=\"b2aff1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development and components<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ebd64 elementor-widget elementor-widget-heading\" data-id=\"05ebd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Components of a marketing strategy:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb9fd6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9eb9fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main components include market segmentation, determining the target group, positioning the brand or product and designing the marketing mix.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a759cc1 elementor-widget elementor-widget-heading\" data-id=\"a759cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Development of a marketing strategy:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1bfa2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1c1bfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process begins with a comprehensive market and competitive analysis, followed by an internal assessment of the company&#8217;s strengths and weaknesses. Based on this, strategic goals are set and appropriate measures are defined to achieve these goals. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4755b19 elementor-widget elementor-widget-heading\" data-id=\"4755b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market understanding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4149fba elementor-widget elementor-widget-heading\" data-id=\"4149fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market segmentation:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ad48f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b3ad48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The division of the overall market into smaller, homogeneous groups of consumers in order to be able to design customized marketing activities more efficiently:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a390f60 elementor-widget elementor-widget-heading\" data-id=\"a390f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target group analysis and targeting:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87233ed elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"87233ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Targeting specific segments that are most likely to respond to the marketing messages and value the product or service due to their characteristics and needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2407133 elementor-widget elementor-widget-heading\" data-id=\"2407133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positioning and branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60912a9 elementor-widget elementor-widget-heading\" data-id=\"60912a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Positioning:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d410951 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d410951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a unique position in the minds of the target group so that the product or service is perceived as an attractive choice over competing offers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3cc7ed elementor-widget elementor-widget-heading\" data-id=\"b3cc7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Management:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368f2d3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"368f2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ongoing management of the brand in order to maintain and increase its value and presence in the market. A strong brand creates trust and loyalty among customers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a52f13 elementor-widget elementor-widget-heading\" data-id=\"8a52f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The marketing mix\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037bcf2 elementor-widget elementor-widget-heading\" data-id=\"037bcf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing mix (The 4 Ps):\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f17793 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8f17793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Product:<\/strong> Development of a product or service that meets the needs and wishes of the target group.<\/li>\n<li><strong>Price:<\/strong> Determining a pricing strategy that creates value for the customer and is profitable for the company at the same time.<\/li>\n<li><strong>Placement:<\/strong> Decisions about how and where the product is sold to ensure maximum accessibility and convenience for the target group.<\/li>\n<li><strong>Promotion:<\/strong> The selection and implementation of advertising and communication strategies to inform, convince and remind the target group of the product.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f176f6 elementor-widget elementor-widget-heading\" data-id=\"8f176f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital transformation in marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55f761 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a55f761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital marketing:<\/strong> The integration of digital channels such as search engines, social media, email and websites into the marketing strategy to reach a wide range of customers across different platforms.<\/p>\n<p><strong>Content marketing:<\/strong> The creation and sharing of useful, relevant content to attract, engage and excite an audience with the aim of driving profitable customer action.<\/p>\n<p><strong>Social media marketing:<\/strong> The use of social networks to create brand awareness, build customer relationships and receive direct feedback from consumers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1b141 elementor-widget elementor-widget-heading\" data-id=\"9c1b141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance tracking and customization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a09068 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1a09068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Analysis and KPIs in marketing:<\/strong> Monitoring specific key figures to measure the success of the marketing strategy and gain insights for future optimization.<\/p>\n<p><strong>Adaptation and flexibility in marketing strategies:<\/strong> The ability to quickly adapt marketing strategies in the face of market changes, customer feedback and technological developments.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8765c3d elementor-widget elementor-widget-heading\" data-id=\"8765c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ethics and global perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fb97e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"64fb97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sustainability in marketing:<\/strong> The inclusion of ecological and social considerations in the marketing strategy in order to create long-term value for customers and society.<\/p>\n<p><strong>Global marketing strategies:<\/strong> The development of marketing approaches that are effective not only locally, but also in international markets, taking into account cultural as well as local characteristics.<\/p>\n<p><strong>Ethics in marketing:<\/strong> Maintaining high ethical standards in all aspects of marketing to gain and maintain consumer trust.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38d5d7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c38d5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together, these aspects form the framework for a comprehensive and effective marketing strategy that companies can use to strengthen their market position and secure sustainable growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647a885 elementor-widget elementor-widget-shortcode\" data-id=\"647a885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li 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Discover the building blocks that turn ideas into brand success. Basics of the marketing strategy Definition of marketing strategy A marketing strategy is a comprehensive plan that is developed based on an in-depth analysis of the market, the competition and the company&#8217;s own resources. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3544,"parent":3284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3939","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing strategy - Ascensus<\/title>\n<meta name=\"description\" content=\"The marketing strategy. 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