{"id":5012,"date":"2023-12-09T10:41:43","date_gmt":"2023-12-09T10:41:43","guid":{"rendered":"https:\/\/ascensus-beratung.de\/?page_id=5012"},"modified":"2023-12-22T10:58:30","modified_gmt":"2023-12-22T10:58:30","slug":"system-catering-definition","status":"publish","type":"page","link":"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/","title":{"rendered":"System catering &#8211; Definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5012\" class=\"elementor elementor-5012 elementor-5011\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40744c53 e-con-full e-flex e-con e-parent\" data-id=\"40744c53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-649cd204 e-con-full e-flex e-con e-child\" data-id=\"649cd204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f390711 elementor-widget elementor-widget-spacer\" data-id=\"f390711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2315608b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2315608b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">System catering - definition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49237c elementor-widget elementor-widget-text-editor\" data-id=\"e49237c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>System catering is a multi-faceted segment of the hospitality industry that integrates two core components:<\/p>\n<p>Gastronomy and systematization. This area focuses on the commercial (= for profit) sale and consumption of food and beverages, an activity that is carried out in a variety of business forms, e.g. restaurants, self-service restaurants, caf\u00e9s or bistros, snack bars, pubs or bars. These include traditional restaurants, self-service restaurants, caf\u00e9s, bistros, fast food outlets, pubs and bars. System catering is characterized by its structure: the organization and the offer are developed uniformly (= standardized) from a central location and transferred (= multiplied) to several individual businesses. This standardization ensures uniform processes and offers in all participating establishments and thus sets it apart from so-called individual gastronomy, which is known for its diversity and less strict regulations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d276432 e-con-full e-flex e-con e-child\" data-id=\"d276432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68a820 elementor-widget elementor-widget-spacer\" data-id=\"c68a820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f81ea elementor-widget elementor-widget-image\" data-id=\"86f81ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie-1024x1024.webp\" class=\"attachment-large size-large wp-image-5023\" alt=\"Systemgastronomie Begriffsdefinition Lexikon Ascensus\" srcset=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie-1024x1024.webp 1024w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie-300x300.webp 300w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie-150x150.webp 150w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie-768x768.webp 768w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie-1536x1536.webp 1536w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf47cdb e-flex e-con-boxed e-con e-parent\" data-id=\"cf47cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-958923f e-con-full e-flex e-con e-child\" data-id=\"958923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdf8ae elementor-widget elementor-widget-heading\" data-id=\"bbdf8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">System catering Definition and delimitation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ebd01 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"57ebd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>System catering sells and serves standardized food for a fee. Its concept can be multiplied across several establishments and is controlled by a company headquarters. It differs from individual gastronomy (or classic gastronomy) in its systematized character. Standardization ensures uniform processes and offers in all establishments.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69aa85 elementor-widget elementor-widget-heading\" data-id=\"e69aa85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Characteristics of system catering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff2012 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7ff2012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The defining characteristics of system catering include<\/p>\n<ul>\n<li>\n<p><strong>Standardization:<\/strong> Compared to traditional gastronomy, system gastronomy has a higher degree of standardization. Work processes and recipes are specified by the system headquarters and are implemented uniformly in the establishments.  <\/p>\n<\/li>\n<li>\n<p><strong>Multiplication:<\/strong> The concept and offer are multiplied and offered at different locations. This can happen regionally, nationally or even globally, as with well-known burger chains. <\/p>\n<\/li>\n<li>\n<p><strong>Central corporate management:<\/strong> Important decisions and guidelines are controlled from a central location, be it a head office, system center or head office.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8872dd3 elementor-widget elementor-widget-heading\" data-id=\"8872dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Standards in system and individual gastronomy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f977b25 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f977b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"90b1c25d-45a8-41f6-811d-8855027aca12\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"d1526fd5-97e9-4e28-9449-052c4d607e7c\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"82382ad2-370c-4e23-9cd6-c49e1dfb2363\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>In gastronomy, standards are characterized by traditions, from cooking recipes to table setting. Individual gastronomy offers flexibility, with less strict guidelines. Here, the focus is on the individual actions of the employees, emphasized by professional correctness and appropriate guest behavior. Recipes often belong personally to the chef and change with his or her changes.   <\/p>\n<p>In contrast, system catering relies on a high degree of standardization. Central company management specifies work processes and the businesses implement them. Management tasks focus on determining the level of standardization in order to optimize guests and the company. Some businesses adhere strictly to predefined product ranges, while others allow regional variations. The customer approach varies between strict specifications and an individual approach.    <\/p>\n<p>The challenge lies in the development of practicable standards, adapted to employee skills. Restaurants without specialist staff adapt service standards, for example simple cashiering by shift supervisors. Effective internal and external communication of these standards is important.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb1712 elementor-widget elementor-widget-heading\" data-id=\"5cb1712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of system standards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f460833 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f460833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Standardization in system catering offers several advantages:<\/p>\n<ul>\n<li>\n<p><strong>Quality assurance:<\/strong> Standards help to ensure the consistently high quality of the products and services offered.<\/p>\n<\/li>\n<li>\n<p><strong>Cost efficiency:<\/strong> Standardized processes and purchases can optimize costs such as the use of goods and personnel costs.<\/p>\n<\/li>\n<li>\n<p><strong>Familiarity and trust:<\/strong> Customers appreciate the reliability and trust in the familiar range and quality.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-659470b elementor-widget elementor-widget-heading\" data-id=\"659470b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Well-known example of system catering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0c53d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8c0c53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leading brands such as McDonald&#8217;s, famous for its iconic burgers and fries, Starbucks, which offers a wide range of specialty coffees, and Subway, which is known for its customizable sandwiches, dominate the system catering segment. KFC, with its famous fried chicken, and Burger King, which focuses on burgers in a similar way to McDonald&#8217;s, are also important players in this segment. These brands symbolize the success story of system catering, which is characterized by efficiency, uniformity and worldwide availability.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ebd64 elementor-widget elementor-widget-heading\" data-id=\"05ebd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb9fd6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9eb9fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>System catering, an essential part of the hospitality industry, combines the principles of gastronomy with systematic and standardized processes. It concentrates on the commercial sale and consumption of food and beverages, which takes place in a variety of operating forms such as restaurants, caf\u00e9s, bistros, snack bars and bars. In contrast to individual gastronomy, which is characterized by greater flexibility and individual freedom of choice, system gastronomy is based on the standardization and systematization of its operating processes and offerings, which are developed centrally by a system headquarters and transferred to several establishments. <\/p>\n<p>A characteristic feature of system catering is the uniform design of work processes and recipes, which are specified centrally and implemented uniformly in the establishments. This is in contrast to individual gastronomy, where recipes are often the personal property of the chef and can vary individually.. <\/p>\n<p>System catering offers numerous benefits, including ensuring quality, increasing cost efficiency and building trust with customers through consistent adherence to standards. 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definition System catering is a multi-faceted segment of the hospitality industry that integrates two core components: Gastronomy and systematization. This area focuses on the commercial (= for profit) sale and consumption of food and beverages, an activity that is carried out in a variety of business forms, e.g. restaurants, self-service restaurants, caf\u00e9s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5023,"parent":3284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5012","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>System catering - Definition - Ascensus<\/title>\n<meta name=\"description\" content=\"Learn all about system catering - definition, characteristics, advantages and management in this special hospitality segment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"System catering - Definition - Ascensus\" \/>\n<meta property=\"og:description\" content=\"Learn all about system catering - definition, characteristics, advantages and management in this special hospitality segment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Ascensus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Ascensus\/61551350117103\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-22T10:58:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ascensus_de\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/\",\"url\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/\",\"name\":\"System catering - Definition - Ascensus\",\"isPartOf\":{\"@id\":\"https:\/\/ascensus-beratung.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie.webp\",\"datePublished\":\"2023-12-09T10:41:43+00:00\",\"dateModified\":\"2023-12-22T10:58:30+00:00\",\"description\":\"Learn all about system catering - definition, characteristics, advantages and management in this special hospitality segment.\",\"breadcrumb\":{\"@id\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/#primaryimage\",\"url\":\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie.webp\",\"contentUrl\":\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/12\/Systemgastronomie.webp\",\"width\":2000,\"height\":2000,\"caption\":\"Systemgastronomie Begriffsdefinition Lexikon Ascensus\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/system-catering-definition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ascensus-beratung.de\/en\/consulting-and-marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexicon for the hotel and catering industry\",\"item\":\"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"System catering &#8211; 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