{"id":5411,"date":"2023-11-05T21:45:40","date_gmt":"2023-11-05T21:45:40","guid":{"rendered":"https:\/\/ascensus-beratung.de\/encyclopedia\/concept-development\/"},"modified":"2023-12-20T06:31:07","modified_gmt":"2023-12-20T06:31:07","slug":"concept-development","status":"publish","type":"page","link":"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/concept-development\/","title":{"rendered":"Concept development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5411\" class=\"elementor elementor-5411 elementor-3523\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40744c53 e-con-full e-flex e-con e-parent\" data-id=\"40744c53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-649cd204 e-con-full e-flex e-con e-child\" data-id=\"649cd204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f390711 elementor-widget elementor-widget-spacer\" data-id=\"f390711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2315608b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2315608b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Concept<br>\ndevelopment <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49237c elementor-widget elementor-widget-text-editor\" data-id=\"e49237c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concept development in gastronomy &#8211; definition of terms. What is important, which components are essential and what can a consulting company do for you? Find out all about it here!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d276432 e-con-full e-flex e-con e-child\" data-id=\"d276432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68a820 elementor-widget elementor-widget-spacer\" data-id=\"c68a820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f81ea elementor-widget elementor-widget-image\" data-id=\"86f81ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Konzeptentwicklung.webp\" class=\"attachment-large size-large wp-image-4432\" alt=\"Konzeptentwicklung\" srcset=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Konzeptentwicklung.webp 810w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Konzeptentwicklung-300x300.webp 300w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Konzeptentwicklung-150x150.webp 150w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2023\/11\/Konzeptentwicklung-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf47cdb e-flex e-con-boxed e-con e-parent\" data-id=\"cf47cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-958923f e-con-full e-flex e-con e-child\" data-id=\"958923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdf8ae elementor-widget elementor-widget-heading\" data-id=\"bbdf8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">definition:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ebd01 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"57ebd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concept development in the food service industry refers to the strategic process of creating a viable business concept for a food service company. This concept forms the basis for market positioning, the customer experience and the company&#8217;s business orientation. A well thought-out gastronomy concept addresses all aspects that are decisive for the success of a gastronomic establishment &#8211; from the choice of food and pricing to the ambience and design through to the selection of staff and suppliers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69aa85 elementor-widget elementor-widget-heading\" data-id=\"e69aa85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is important:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff2012 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7ff2012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To be successful in the hospitality industry, the following components are essential:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f977b25 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f977b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>\n<p>Market and target group analysis: A detailed analysis of the market situation and target group is crucial in order to align the offer with the needs of the customers and stand out from the competition.<\/p>\n<\/li>\n<li>\n<p>Development of the USP: The unique selling proposition makes the concept unique and is crucial for customer acquisition and retention.<\/p>\n<\/li>\n<li>\n<p>Design and ambience: The visual concept and atmosphere of the restaurant must be both inviting and congruent with the brand and the offer.<\/p>\n<\/li>\n<li>\n<p>Food and beverage offer: The selection and quality of the products on offer must meet the highest standards and always reflect the concept.<\/p>\n<\/li>\n<li>\n<p>Economic planning: Sound financial planning, including calculations and forecasts, is essential to ensure the company&#8217;s profitability.<\/p>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ebd64 elementor-widget elementor-widget-heading\" data-id=\"05ebd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essential components of a gastronomy concept:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb9fd6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9eb9fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>\n<p>Vision and mission: The long-term direction and objectives of the restaurant business.<\/p>\n<\/li>\n<li>\n<p>Business planning: This includes budgeting, cost management and the development of a pricing model.<\/p>\n<\/li>\n<li>\n<p>Operational concept: Defines procedures and processes in the business, including kitchen management and service processes.<\/p>\n<\/li>\n<li>\n<p>Marketing strategy: Planning and implementation of measures for customer acquisition and retention.<\/p>\n<\/li>\n<li>\n<p>Personnel management: Recruitment, training and management of qualified personnel who live and communicate the corporate culture.<\/p>\n<\/li>\n<li>\n<p>Supply chain management: Ensuring the quality and availability of goods by carefully selecting suppliers and monitoring the supply chain.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a759cc1 elementor-widget elementor-widget-heading\" data-id=\"a759cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services of a consulting company:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1bfa2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1c1bfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A consulting firm can provide valuable support in various phases of concept development:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76aaddd elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"76aaddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>\n<p>Market research: analysis of trends, competitors and potential customers.<\/p>\n<\/li>\n<li>\n<p>Concept development: Development of a customized concept that combines creative ideas with realistic business goals.<\/p>\n<\/li>\n<li>\n<p>Design consulting: Support in designing the gastronomic experience, from interior design to branding.<\/p>\n<\/li>\n<li>\n<p>Financial planning: Help with the preparation of business plans, profitability analyses and investment planning.<\/p>\n<\/li>\n<li>\n<p>Training courses: Offering training courses and workshops for managers and employees.<\/p>\n<\/li>\n<li>\n<p>Quality management: Advice on implementing standards to ensure service and product quality.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4149fba elementor-widget elementor-widget-heading\" data-id=\"4149fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ad48f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b3ad48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consulting companies are often crucial in developing innovative and economically viable concepts that not only inspire customers but are also successful in the long term. They contribute best practices and industry-specific knowledge, which increases the likelihood of successful market entry and operation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755f52d elementor-widget elementor-widget-shortcode\" data-id=\"755f52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button linkedin\" style=\"background-color:#3FB8B6;border-radius:50%\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fascensus-beratung.de%2Fen%2Fencyclopedia%2Fconcept-development%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\";border-radius:50%; 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