{"id":7531,"date":"2024-04-24T15:11:45","date_gmt":"2024-04-24T15:11:45","guid":{"rendered":"https:\/\/ascensus-beratung.de\/encyclopedia\/hotel-marketing-definition-and-content\/"},"modified":"2024-05-08T06:21:25","modified_gmt":"2024-05-08T06:21:25","slug":"hotel-marketing-definition-and-content","status":"publish","type":"page","link":"https:\/\/ascensus-beratung.de\/en\/encyclopedia\/hotel-marketing-definition-and-content\/","title":{"rendered":"Hotel marketing &#8211; definition and content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7531\" class=\"elementor elementor-7531 elementor-6881\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40744c53 e-con-full e-flex e-con e-parent\" data-id=\"40744c53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-649cd204 e-con-full e-flex e-con e-child\" data-id=\"649cd204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f390711 elementor-widget elementor-widget-spacer\" data-id=\"f390711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2315608b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2315608b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hotel marketing<br>Definition and contents\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d276432 e-con-full e-flex e-con e-child\" data-id=\"d276432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68a820 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"c68a820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f81ea elementor-widget elementor-widget-image\" data-id=\"86f81ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/04\/Definition-Hotelmarketing--1024x1024.webp\" class=\"attachment-large size-large wp-image-7501\" alt=\"Hotelmarketing\" srcset=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/04\/Definition-Hotelmarketing--1024x1024.webp 1024w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/04\/Definition-Hotelmarketing--300x300.webp 300w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/04\/Definition-Hotelmarketing--150x150.webp 150w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/04\/Definition-Hotelmarketing--768x768.webp 768w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/04\/Definition-Hotelmarketing-.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf47cdb e-flex e-con-boxed e-con e-parent\" data-id=\"cf47cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-958923f e-con-full e-flex e-con e-child\" data-id=\"958923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdf8ae elementor-widget elementor-widget-heading\" data-id=\"bbdf8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is hotel marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ebd01 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"57ebd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hotel marketing encompasses all of a hotel&#8217;s activities aimed at satisfying the needs and wishes of guests through targeted exchange processes. The aim is to inspire guests with outstanding services and maximize profits at the same time. This includes the marketing of a hotel&#8217;s services and products to not only retain existing customers but also attract new ones.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69aa85 elementor-widget elementor-widget-heading\" data-id=\"e69aa85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is customer orientation crucial in hotel marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff2012 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7ff2012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer orientation is at the heart of hotel marketing. This means that the hotel services are offered at the right time, in the right place and at the right price via the right distribution channels in order to achieve the optimum profit. Guest and customer-oriented thinking is fundamental, with the guest at the center of all hotel activities. The task is to systematically identify, influence and satisfy guest needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb1712 elementor-widget elementor-widget-heading\" data-id=\"5cb1712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What role does strategic planning play in hotel marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f977b25 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f977b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A long-term and well thought-out strategy is essential for success in hotel marketing. Strategic marketing in the hotel sector involves comprehensive planning of marketing measures aimed at developing the hotel market in the long term. This includes strategic diagnosis, the definition of marketing objectives, the development of strategic building blocks and the operational implementation of these strategies. Without such a planned approach, hotels risk investing in inefficient and costly campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ebd64 elementor-widget elementor-widget-heading\" data-id=\"05ebd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is operational marketing implemented in the hotel sector?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb9fd6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9eb9fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOperational marketing refers to the day-to-day implementation of marketing strategies and tactical decisions within a hotel. It comprises the design of the four to five marketing mix instruments:\n<ul>\n \t<li>Pricing,<\/li>\n \t<li>Product management,<\/li>\n \t<li>Communication,<\/li>\n \t<li>Distribution and<\/li>\n \t<li>Personnel policy.<\/li>\n<\/ul>\nIn addition to the classic elements such as pricing, product management, communication, distribution and personnel policy, two additional aspects expand the marketing mix in the hotel industry: process management and equipment policy. In process management, emphasis is placed on making services not only efficient but also tangible by optimizing business processes in a customer-oriented manner. The fit-out policy focuses on optimizing the physical environment in order to positively influence the perception of the service through design, architecture and appearance and thus stand out from the competition.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a759cc1 elementor-widget elementor-widget-heading\" data-id=\"a759cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which marketing tools are particularly important in hotel marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1bfa2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1c1bfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The classic pillars of marketing, known as the 4 P&#8217;s &#8211; Price, Product, Place and Promotion &#8211; are supplemented in hotel marketing by a fifth P, People. These five P&#8217;s form the basis for sales policy and decision-making in hotel marketing and are crucial for the effective generation of bookings and revenue optimization.<\/p>\n<p>In summary, hotel marketing is a comprehensive approach that combines strategic planning, operational excellence and strong branding to achieve success. By constantly adapting to market changes and focusing on guest needs, a hotel can strengthen its positioning and sustainably expand its market share.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4149fba elementor-widget elementor-widget-heading\" data-id=\"4149fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hire Ascensus for your hotel marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ad48f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b3ad48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Ascensus, our holistic and practical approach sets us apart from other marketing agencies. Our in-depth understanding of the challenges and opportunities in the hotel industry is the result of our extensive experience in consulting, management and training in various hotels.<\/p>\n<p>This practical insight into the operational level of hotel operations enables us to develop tailor-made marketing strategies that are not only theoretically sound but also tried and tested in practice. We understand the subtle nuances of day-to-day hotel operations and adapt our strategies to achieve real and measurable results. Our goal at Ascensus is not only to strengthen each hotel&#8217;s market position, but also to promote operational excellence in order to improve the overall guest experience and ultimately increase profitability.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3074d3 elementor-widget elementor-widget-heading\" data-id=\"e3074d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Worth reading in the context of hotel marketing:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa84cd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"baa84cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6444 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-en category-unkategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ascensus-beratung.de\/en\/hotel-marketing-strategies-for-success-in-the-hospitality-industry\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/03\/Hotelmarketing-Ascensus-erfolgreich-Hotel-vermarkten-300x169.webp\" class=\"attachment-medium size-medium wp-image-6433\" alt=\"Hotelmarketing Ascensus erfolgreich Hotel vermarkten\" srcset=\"https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/03\/Hotelmarketing-Ascensus-erfolgreich-Hotel-vermarkten-300x169.webp 300w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/03\/Hotelmarketing-Ascensus-erfolgreich-Hotel-vermarkten-1024x576.webp 1024w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/03\/Hotelmarketing-Ascensus-erfolgreich-Hotel-vermarkten-768x432.webp 768w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/03\/Hotelmarketing-Ascensus-erfolgreich-Hotel-vermarkten-1536x863.webp 1536w, https:\/\/ascensus-beratung.de\/wp-content\/uploads\/2024\/03\/Hotelmarketing-Ascensus-erfolgreich-Hotel-vermarkten.webp 1708w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Sven Kornberger' src='https:\/\/secure.gravatar.com\/avatar\/2d277a6d746d0d99913671fb972b44b2828b3e8316a1242cc811b83b75926c2e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2d277a6d746d0d99913671fb972b44b2828b3e8316a1242cc811b83b75926c2e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ascensus-beratung.de\/en\/hotel-marketing-strategies-for-success-in-the-hospitality-industry\/\" >\n\t\t\t\tHotel marketing: Strategies for success in the hospitality industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ascensus-beratung.de\/en\/hotel-marketing-strategies-for-success-in-the-hospitality-industry\/\" aria-label=\"Read more about Hotel marketing: Strategies for success in the hospitality industry\" tabindex=\"-1\" >\n\t\t\tRead now \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10. 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